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A B2B Marketer’s Guide to Great Facebook Pages

Posted by Diane on Jul 27, 2010 in Social Media

I found an ebook through HubShop that discusses B2B businesses and their relevance on Facebook as a means of online marketing. The guide features 15 short case studies of B2B businesses that are successfully using Facebook even though their companies are less focused on consumers.

Click here to download the ebook.

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Facebook Status How To Tips

Posted by Diane on Jul 13, 2010 in Social Media

Facebook Status How To Tips

I recently found this post by Mashable that provides a few great how to tips that will help you get the most out of your Facebook status updates.

Some of the how to tips that the article features are:

Add a Dislike Option to Your Status Update
Pre-Schedule Status Updates
Tag People in Your Status Updates
Add Symbols to Your Facebook Status

Read the post here.

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Facebook Fan Page Language Change

Posted by Diane on Jul 6, 2010 in Social Media

A few months ago, Facebook made a language change to Fan Pages. The phrase “Become a Fan” has been replaced by the single word “Like” in an effort to improve user experience. This change doesn’t affect your Facebook Fan Pages. In fact, before the change came into effect, Facebook conducted research to analyze the use of the “Like” function and determined that users clicked on the new term more often.

Here is more information on the language change.

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Twitter Search Tool

Posted by Diane on Jun 18, 2010 in Social Media

Did you know that you can use Twitter Search to target keywords or even search by zip code?

When you’re at the Twitter Search page, click on the Advance Search link on the right hand corner. There you will find the options to search for tweets based on words, people, places, dates, and more.

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Schedule Updates to your Facebook Fan Page

Posted by Diane on May 31, 2010 in Social Media

Social media marketing is vital to businesses, and its great to find tools that make this type of marketing easily done.

Today I stumbled upon a great video detailing how to use Hootsuite.com to schedule updates to your Facebook fan page, so I thought I would share it with my fellow Virtual Assistants and the rest of the world. Click here.

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